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The Workbook
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The Workbook

Whereas we cannot turn back the hands of time, the good news is that we can explore our personal track record and learn from it. We are not striving for perfection but simply to become more aware and ultimately better. We are Kara and Tamara. We run a successful marketing agency (The Sax Agency) and are each other’s accountability partners.

For over ten years, we have practiced these lessons to find our own wins within and now we share them with you in this book. There are two buckets in life, things we can control and things we cannot. This book is about maximizing your wants, goals, and heart’s desires by getting out of your own way.

As we become more aware of our behaviors and recognize from where they begin, we can adjust and shift our actions to mitigate the damage and pain. What have been the implications of your self-sabotage? Journey with us as we guide you through discovering YOUR WIN WITHIN.

Our individual stories are found in our journeys and in each of our reflections lie shaping experiences and memories. We cannot unsee, undo, or unhear these things, for these make up our lived experiences. They have shaped our BELIEFS, influenced our THOUGHTS, inspired our WORDS, and molded our ACTIONS.

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TAMARA KELLER

FOUNDING PARTNER OF THE SAX AGENCY

Tamara Keller is a marketing and advertising professional with expertise at driving the convergence of brands, culture and tech. She has worked across many industries – from entertainment to colleges and universities to the federal government space – driving consumer-centric growth strategies focused on cultural relevancy.

She is constantly seeking out projects that merge marketing and culture—driven by identifying ways to bridge a company’s current processes and business goals and provide forward-thinking solutions. Although she has a solid background and education in corporate financial management and engineering, her current passion lies in developing integrated marketing plans that turn action into advocacy through relevant communication at multiple touch points in a consumer experience.

Tamara has always been passionate about mentoring youth, specifically in STEM advocation work. She fuels this passion by participating in education-focused boards and mentoring local high school children in underserved communities.

 

Tamara currently serves on the following boards:

  • WBEC-West Forum Vice Chair (Women’s Business Enterprise Council)
  • Young Professionals Board (The Alliance College-Ready Public Schools Foundation)
  • Founding Board Member of Movement of Allies for Black Businesses
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“We are the sum total of our experiences. Those experiences — be they positive or negative — make us the person we are, at any given point in our lives. And, like a flowing river, those same experiences, and those yet to come, continue to influence and reshape the person we are, and the person we become. None of us are the same as we were yesterday, nor will be tomorrow.”

– B.J. Neblett

KARA SAX

FOUNDING PARTNER OF THE SAX AGENCY

Kara C. Sax presently serves as Chief Executive Officer of The Sax Agency and is proud to be one of today’s thought leaders on multicultural, collaborative and digital marketing. As a proud graduate of Howard University, Sax propelled herself through the corporate ladder at various organizations to shape and ultimately fulfill her entrepreneurial dream.

Her mission, to shake up the lily-white field of marketing and advertising and to bring a delicate balance of analytics and creative chops to the core of the firm’s solutions. Her role as CEO includes expanding corporate direction, providing executive insight, managing strategic development and developing client relations.

Since 2011, The Sax Agency has been recognized as one of the preeminent full-service research, marketing, advertising and activation firms. Prior to starting The Sax Agency, Sax held a variety of management, operations, sales, and marketing roles, ultimately positioning her for her entrepreneurial leap of faith.

Passionately committed to empowering women to live boldly and confidently, Sax speaks with women and women’s organizations all over the country. Her philanthropic footprint spans across various organizations around the globe.

Kara currently serves on the following boards:

• Board of Trustees (The Alliance College-Ready Public Schools Foundation)

• Chairwoman of the Development Committee (The Alliance College-Ready Public Schools Foundation)

• Founding Board Member of Movement of Allies for Black Businesses

• Parent Advisory Committee Member for Private School Village 2020-2021

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The Book:

Coming soon

They say life is the best teacher, so after working for almost two decades and owning our own business for nearly one of them, we have lived and seen so many ways that people deny themselves happiness. Shutting doors of opportunities, limiting their professional and personal growth, shying away from expanding their network, draining positivity from relationships, and more. All because they have not taken the time to recognize that their pattern of beliefs, thoughts, habits, and actions hold them back.

As vastly different as we know we are, our common thread is that everyone has a Win Within. No matter if you’re a self-proclaimed Hot-Headed, Ego-Driven Bridge Burner or you’re an OCD, Closed-Minded, Emotionless Robot – none of these labels have to continue to define your life and the rest of your journey.

We are self-made, Black women entrepreneurs who built a multi-million-dollar business from scratch. Our theory on that success is equal parts to being good at our job and understanding how to conquer our own self-sab behavior! In this chronicle of our toxic selves, we hope to dispel the notion of the fixed mindset, that we are who we are, and open up the flood gates to new destiny through self-discovery.

We hope you will take this journey with us when the time comes…

YOUR WIN WITHIN COMING MARCH 2022
book coming soon

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CONTACT US TODAY. WE LOOK FORWARD TO TAKING THIS JOURNEY WITH YOU.

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